Xbox's Chief Strategy Officer says ads can offer "more affordable alternatives," but believes in-game interruptions "would be bad"

Would you be prepared to accept adverts in services such as Xbox Game Pass if it meant a lower price point? Newly arrived Xbox Chief Strategy Officer Matthew Ball has clarified comments made during a recent interview regarding the potential for "more affordable alternatives" supported by ads. After pointing out that he has just started his role at Xbox and is not stating the company's plans or beliefs, Ball emphasizes that he did not mention any in-game advertising. In fact, he personally thinks anything that interrupts your experience would be a mistake.