gaming
Sep 23, 2026
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· Syndicated from Game Rant
Xbox Officially Exploring Ads After Boss Fights and Cutscenes
Xbox is exploring solutions for inserting ads after certain key moments in video games, such as cutscenes and boss fights, according to some recently surfaced patent filings. The proposed system would use game-state data to identify suitable breaks before showing dynamic promotional content, with the Xbox patent explic...
Xbox is exploring solutions for inserting ads after certain key moments in video games, such as cutscenes and boss fights, according to some recently surfaced patent filings. The proposed system would use game-state data to identify suitable breaks before showing dynamic promotional content, with the Xbox patent explicitly covering everything from PCs to consoles.
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