Home News Xbox CEO Asha Sharma teases "radically different business models", hints at potentially cheaper console to arrive this year
gaming Jun 10, 2026 · 👁 41 views · Syndicated from Eurogamer

Xbox CEO Asha Sharma teases "radically different business models", hints at potentially cheaper console to arrive this year

Xbox's fresh-faced CEO, Asha Sharma, has taken over the gaming division at an unenviable time. Rising costs of RAM and storage have forced Microsoft - and its competitors Sony, and Nintendo - to increase prices to previously unseen levels. Read more

Xbox's fresh-faced CEO, Asha Sharma, has taken over the gaming division at an unenviable time. Rising costs of RAM and storage have forced Microsoft - and its competitors Sony, and Nintendo - to increase prices to previously unseen levels.

Read more

Read full story at Eurogamer →

Original reporting appears on the publisher’s site.

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