Xbox CEO Asha Sharma Officially Reveals Xbox Labs

Xbox's brand refocusing continues to roll on throughout 2026 with new CEO Asha Sharma at the helm. As part of this new direction for the company, Xbox has announced the new Xbox Labs initiative to help with the future of its game development. While the specifics of Xbox Labs are still unclear, Sharma has made it known that the company remains committed to making its games and hardware great, and this new initiative is just an extension of that commitment.