Xbox CEO Admits Console Giant Isn't Doing Well
For more than a decade, Xbox has been locked in a battle against its own strategic missteps. Microsoft attempted to put the console back on track with Game Pass, but instead gave way to a deeper identity crisis; lagging hardware sales, rising costs, polarizing 'This is an Xbox' messaging, and a pivot toward publishing...
For more than a decade, Xbox has been locked in a battle against its own strategic missteps. Microsoft attempted to put the console back on track with Game Pass, but instead gave way to a deeper identity crisis; lagging hardware sales, rising costs, polarizing 'This is an Xbox' messaging, and a pivot toward publishing titles on competing platforms, drawing comparisons to Sega's collapse into becoming a third-party publisher after the Dreamcast.
Original reporting appears on the publisher’s site.
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