Home › News › 'We Are in the Endgame Now' GTA 6 Marketing About to Ramp Up
gaming Jun 3, 2026 · 👁 59 views · Syndicated from Game Rant

'We Are in the Endgame Now' GTA 6 Marketing About to Ramp Up

Take-Two Interactive CEO Strauss Zelnick previously indicated when Rockstar Games' marketing for Grand Theft Auto 6 would roll out, and that time is almost here. Indeed, this phase of GTA 6's existence is almost over, and the road to release is coming quickly.

Take-Two Interactive CEO Strauss Zelnick previously indicated when Rockstar Games' marketing for Grand Theft Auto 6 would roll out, and that time is almost here. Indeed, this phase of GTA 6's existence is almost over, and the road to release is coming quickly.

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Original reporting appears on the publisher’s site.

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