'That's a Huge Opportunity' EA Exec Talks In-Game Advertisements
Alexander Dao, Electronic Arts' Vice President of Advertising and Sponsorship, has claimed that video games have a huge opportunity to integrate ads into core gameplay experiences. His comments come after Electronic Arts introduced a brand-new platform called EA Advertising on June 15, which is designed to create more...
Alexander Dao, Electronic Arts' Vice President of Advertising and Sponsorship, has claimed that video games have a huge opportunity to integrate ads into core gameplay experiences. His comments come after Electronic Arts introduced a brand-new platform called EA Advertising on June 15, which is designed to create more targeted and organic in-game collaborations with advertisers.
Original reporting appears on the publisher’s site.
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