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Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated
gaming
Oct 22, 2026
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· Syndicated from Eurogamer
Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated
Masahiro Sakurai has spoken about the pitfalls of generative AI use in game development, saying that while he believes the technology will result in a surge of unoriginal video games, human creativity - such as that shown by designers like Ico's Fumito Ueda - can't be replicated. Read more
Masahiro Sakurai has spoken about the pitfalls of generative AI use in game development, saying that while he believes the technology will result in a surge of unoriginal video games, human creativity - such as that shown by designers like Ico's Fumito Ueda - can't be replicated.
Original reporting appears on the publisher’s site.
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