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"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"
gaming
Jul 16, 2026
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· Syndicated from Eurogamer
"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"
It sounds as though EA's being careful, for now, about which brands can advertise in its games. Read more
It sounds as though EA's being careful, for now, about which brands can advertise in its games.
Original reporting appears on the publisher’s site.
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