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gaming Nov 13, 2026 · 👁 15 views · Syndicated from Eurogamer

Interest in The Legend of Zelda was "getting smaller and smaller" before Breath of the Wild, according to former Nintendo marketing leads

The Legend of Zelda was in "dire straits" before Breath of the Wild gave the beloved series a massive second wind, according to two former Nintendo marketing leads. Read more

Interest in The Legend of Zelda was "getting smaller and smaller" before Breath of the Wild, according to former Nintendo marketing leads

The Legend of Zelda was in "dire straits" before Breath of the Wild gave the beloved series a massive second wind, according to two former Nintendo marketing leads.

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Original reporting appears on the publisher's site.

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