Haunted Chocolatier's Best Marketing Trick Is What It Still Isn't Showing

Haunted Chocolatier has been in development for years, but ConcernedApe has revealed relatively little about how the finished game will work. For the creator of Stardew Valley, that might seem like an unusual way to build hype. Most studios showcase as much gameplay as possible before launch, but I think holding back could work in Haunted Chocolatier's favor. Leaving some mechanics unexplained gives players the chance to discover them for themselves, an experience that can get lost when games are extensively previewed before release.