GTA 6 Is Taking Its Marketing to a Whole New Level
Grand Theft Auto 6 is taking its already enormous marketing campaign to another level, with Rockstar increasingly transforming parts of real-world Miami into Vice City ahead of launch. Rockstar has always gone big with promotion, but the latest GTA 6 campaign goes far beyond conventional billboards, bringing fictional...
Grand Theft Auto 6 is taking its already enormous marketing campaign to another level, with Rockstar increasingly transforming parts of real-world Miami into Vice City ahead of launch. Rockstar has always gone big with promotion, but the latest GTA 6 campaign goes far beyond conventional billboards, bringing fictional businesses, vehicles, and other elements of Jason and Lucia's world into reality.
Original reporting appears on the publisher’s site.
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