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Home › News › Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals
gaming Jun 9, 2026 · 👁 14 views · Syndicated from Eurogamer

Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals

Xbox Game Pass lost millions of subscribers following the fall 2025 price hike, Xbox's chief strategy officer Matthew Ball has revealed. Read more

Xbox Game Pass lost millions of subscribers following the fall 2025 price hike, Xbox's chief strategy officer Matthew Ball has revealed.

Read more

Read full story at Eurogamer →

Original reporting appears on the publisher’s site.

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