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Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals
gaming
Jun 9, 2026
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· Syndicated from Eurogamer
Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals
Xbox Game Pass lost millions of subscribers following the fall 2025 price hike, Xbox's chief strategy officer Matthew Ball has revealed. Read more
Xbox Game Pass lost millions of subscribers following the fall 2025 price hike, Xbox's chief strategy officer Matthew Ball has revealed.
Original reporting appears on the publisher’s site.
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