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gaming Oct 8, 2026 · 👁 1 views · Syndicated from Eurogamer

Following Nintendo and Sony's lead, Xbox is setting up a division exclusively dedicated to movies and non-games partnerships

Today, Microsoft announced it is setting up a new branch of the Xbox business named XP. In a blog over at the Xbox Wire, Microsoft details what this new area of the business looks like - it consists of four branches: Xbox Places, Xbox Pictures, Xbox Partnerships, Xbox Products. Read more

Following Nintendo and Sony's lead, Xbox is setting up a division exclusively dedicated to movies and non-games partnerships

Today, Microsoft announced it is setting up a new branch of the Xbox business named XP. In a blog over at the Xbox Wire, Microsoft details what this new area of the business looks like - it consists of four branches: Xbox Places, Xbox Pictures, Xbox Partnerships, Xbox Products.

Read more

Read full story at Eurogamer →

Original reporting appears on the publisher’s site.

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