Home News EA launches new advertising platform enabling brands to "integrate directly into gameplay"
gaming Jun 15, 2026 · 👁 1 views · Syndicated from Eurogamer

EA launches new advertising platform enabling brands to "integrate directly into gameplay"

Electronic Arts has officially launched EA Advertising, a new platform that the company says will enable brands to more directly connect with players of its games - by integrating them "directly into gameplay". Read more

Electronic Arts has officially launched EA Advertising, a new platform that the company says will enable brands to more directly connect with players of its games - by integrating them "directly into gameplay".

Read more

Read full story at Eurogamer →

Original reporting appears on the publisher’s site.

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