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EA launches new advertising platform enabling brands to "integrate directly into gameplay"
gaming
Jun 15, 2026
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· Syndicated from Eurogamer
EA launches new advertising platform enabling brands to "integrate directly into gameplay"
Electronic Arts has officially launched EA Advertising, a new platform that the company says will enable brands to more directly connect with players of its games - by integrating them "directly into gameplay". Read more
Electronic Arts has officially launched EA Advertising, a new platform that the company says will enable brands to more directly connect with players of its games - by integrating them "directly into gameplay".
Original reporting appears on the publisher’s site.
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