Cyberpunk shopkeeping sim Probably Stolen wins hundreds of thousands of players on Steam, thanks to a complete rebrand

Catching lightning in a bottle as an indie game publisher is hard enough, but then you have to get the public to look at it. Probably Stolen is proving to be a perfect example of such marketing done right. The 'cyberpunk shopkeeping simulator' launched just two days ago, and it's already cut through the noise [...]