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Asha Sharma reportedly tells rattled Xbox employees: "We have to find new ways, and courage, to have invention on new IP"
gaming
Oct 13, 2026
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· Syndicated from Eurogamer
Asha Sharma reportedly tells rattled Xbox employees: "We have to find new ways, and courage, to have invention on new IP"
Xbox leader Asha Sharma has reportedly broadcast her intent to "create enduring new IP" alongside the company's much publicised plan to organise around its biggest gaming brands - think The Elder Scrolls, think Blizzard, etc. But according to Sharma: "We will not survive if we only revive on the past." Read more
Xbox leader Asha Sharma has reportedly broadcast her intent to "create enduring new IP" alongside the company's much publicised plan to organise around its biggest gaming brands - think The Elder Scrolls, think Blizzard, etc. But according to Sharma: "We will not survive if we only revive on the past."
Original reporting appears on the publisher’s site.
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