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SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data
gaming
Jun 25, 2026
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· Syndicated from Eurogamer
SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data
Sega is facing backlash after a recent Sonic the Hedgehog alternate-reality game - a sort of marketing campaign that takes place online - was revealed to be training AI models on participant data. Read more
Sega is facing backlash after a recent Sonic the Hedgehog alternate-reality game - a sort of marketing campaign that takes place online - was revealed to be training AI models on participant data.
Original reporting appears on the publisher’s site.
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