It looks like monitor manufacturers can download bloatware without consent that will serve you pop-up ads

It's amazing the lengths to which advertisers will go to serve a juicy new pop-up ad on your screen. From Windows itself suggesting apps, to motherboards automatically installing software, now to monitors prompting users to download antivirus trials. No, they won't be covering the bill after the trial ends.

As noted by TechSpot, user Mags_Smash took to the PCMR Subreddit last week to show that the LG Monitor App Installer was prompting them to get a free 30-day trial of McAfee. They claim the LG Monitor App Installer was silently installed via a Windows update without their consent. After searching through the technical details of the reliability monitor in settings, they found the LG app had been downloaded via one of their three LG monitors.

They urge users to not only disable this from happening by clicking through settings and activating the 'prevent automatic download of applications associated with device metadata' option, but also suggest users should completely disable the Windows Store, where the app was downloaded.

The comments section on this thread has many other users complaining about seeing the exact same pop-up, linked to the silent installation of LG's software. One user claims they don't hate Windows for its bloatware, "but this is the first time I've had it install bloatware without my knowledge and genuinely made me think it was a virus."

Notably, LG isn't the only brand accused of doing this in the thread. One user complains their Alienware monitor asks to install Dell/Alienware software, and we've definitely had experience of continual pop ups from Alienware screens reminding us to download the Alienware monitor software, however nothing has ever automatically installed without our consent. Though they aren't the only user to name-check Dell in the comments section.

However, one thing does make LG stand out above the rest here, in a negative sense. Where some peripherals prompt users to download their software, or just download it without asking in the worst cases, LG is prompting users to get a subscription to a service it doesn't directly own. As well as this, users would have to pay for McAfee after the 30-day trial, so LG is incidentally prompting users to spend cash.

I have reached out to both LG and Alienware for comment on this story, but have not yet heard back. Either way, companies being able to serve ads to your PC without asking and prompt you to get a subscription to a separate service, because you've bought a monitor from them, certainly rubs me the wrong way. I don't particularly like anything installing software without asking, but attempting to get me to download even more bloatware is more than a minor annoyance in my book.