Invincible: Guarding the Globe drives rising mobile revenue share at Ubisoft

Mobile’s share of revenue at Ubisoft almost doubled in the last quarter, driven by the record performance from Invincible: Guarding the Globe.

In Ubisoft’s Q1 sales report, the publisher/developer said momentum built through the quarter thanks to the March release of the fourth season of the Invincible TV series, along with the introduction of a new in-game character. Together, this drove gains in player acquisition, retention and monetisation.

Overall, Ubisoft’s mobile share of total group net bookings rose to 19% in the quarter, up from 10% in the same period year-over-year. Ubisoft did not disclose mobile revenue figures in absolute terms.

Group-wide, Ubisoft reported net bookings of $291m (€256m) for the quarter, down 9% year-on-year but slightly ahead of guidance. The company attributed the outperformance largely to Invincible’s contribution, noting the rest of its catalogue performed broadly in line with expectations.

In May, Ubisoft said this year represents a “low point” for the company as it enacts its turnaround plan, and noted that two major mobile game launches, Rainbow Six Mobile and The Division Resurgence, had got off to a slow start.

July’s earnings report makes no reference to Rainbow Six Mobile at all, and only references The Division Resurgence in passing, listing it as a digital-only PC title in the Q2 release schedule, with no further detail provided.