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GTA 6 might not cost $100, but most of the people pre-ordering it are buying it at that price, Take-Two reveals
gaming
Aug 11, 2026
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· Syndicated from Eurogamer
GTA 6 might not cost $100, but most of the people pre-ordering it are buying it at that price, Take-Two reveals
Though many may baulk at the idea of paying $100 (£90) for a game, a lot of the people who pre-ordered Grand Theft Auto 6 bought the more expensive Ultimate edition rather than the $80 (£70) Standard edition. That's according to Strauss Zelnick, CEO of Rockstar parent company Take-Two. Read more
Though many may baulk at the idea of paying $100 (£90) for a game, a lot of the people who pre-ordered Grand Theft Auto 6 bought the more expensive Ultimate edition rather than the $80 (£70) Standard edition. That's according to Strauss Zelnick, CEO of Rockstar parent company Take-Two.
Original reporting appears on the publisher’s site.
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