Google, Unity, Meta and Moloco partner to invest $1bn in AppsFlyer

AppsFlyer has raised over $1bn from Google, Unity, Meta and Moloco.

The ad measurement firm’s announcement confirmed that the funding from the four companies would be “minority, non-controlling, and non-exclusive,” and that “investors will not be entitled to preferential treatment in relation to AppsFlyer’s APIs, measurement signals, attribution logic, or commercial terms.”

Separately, Axios reported that the total raised from Google, Unity, Meta and Moloco was over $1bn, bringing AppsFlyer’s post-money valuation to a $2.7bn. Further partners may be invited to invest in subsequent rounds of funding under the same terms, said AppsFlyer.

Customers will continue to control which partners they work with and what data they share with each of them, said AppsFlyer. “All investors intend to continue working with their measurement providers, as well as AppsFlyer, in an ongoing commitment to the principle that measurement must remain independent and neutral,” said the company.

“With this backing, AppsFlyer will accelerate innovation in AI-powered ad measurement, advance cross-platform attribution, and continue building a measurement foundation which supports autonomous marketing and agentic workflows,” the company added.

“As AI continues to expand opportunities in advertising, the accuracy and richness of measurement matter more than ever. Reliable signals across platforms and channels help advertisers, developers, and publishers make smarter decisions, drive performance, and grow responsibly – while keeping trust at the center of the ecosystem.”