Home News Dragon Age Veteran Says More Devs Should Use Product Placement In New Releases
gaming May 31, 2026 · 👁 1 views · Syndicated from TheGamer

Dragon Age Veteran Says More Devs Should Use Product Placement In New Releases

It's no secret that game budgets are ballooning. Just earlier today, it was reported by a Danish public broadcaster that 007 First Light cost $200 million dollars and took seven years to make. The question is, how do studios recoup those costs? Increasingly, the answer has been to jam-pack in microtransactions or suppo...

It's no secret that game budgets are ballooning. Just earlier today, it was reported by a Danish public broadcaster that 007 First Light cost $200 million dollars and took seven years to make. The question is, how do studios recoup those costs? Increasingly, the answer has been to jam-pack in microtransactions or support games with expansions and a steady stream of post-launch updates, adopting almost live-service lite models. If not pivoting to live service altogether. BioWare veteran Mark Darrah, who was a long-time producer on the Dragon Age series, has another idea.

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Original reporting appears on the publisher’s site.

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