As Roblox pushes for more 'adult' games, it's focusing on those that keep you coming back

Roblox really wants to keep the 18+ audience playing, and it's changing the types of games it recommends to you in an attempt to find those that will keep you hooked for longer. The colossal creation platform is awash with meme games, rapid-fire trends, and experiences that have an immediate hook but without the depth to last for more than a few hours. Now, however, Chief Growth Officer John Ciancutti reveals that a new Roblox algorithm has just been put in place, one designed to appeal to a more adult crowd.