After buying up between $1m and $5m in Dell stock this year, Trump tells everyone to 'go out and buy a Dell computer'. Again.

At the start of May, president Donald Trump thanked Michael and Susan Dell (yes, those Dells) for donating over $6 billion to 'Trump Accounts,' reportedly going toward at least 25 million children in America. In that thank-you speech, he urged listeners to "go out and buy a Dell." That was after Trump filed that he purchased somewhere between $1 million and $5 million in Dell stocks, and just before the War Department signed a $9.7 billion deal with Dell. Now, just under two months later, Trump has once again urged listeners to buy Dell.

As posted by Headquarters on X (and shared via live stream to the official White House YouTube page), Trump recently encouraged those attending a press conference to "Go out and buy a Dell Computer" and said he has "a son that loves their laptop". Referring to the over $6 billion donation figure, Trump points at Michael Dell and says, "We're gonna get him that money back one way or the other."

Trump follows this up by stating, while laughing, "and then I'll ask for another $6.25 billion."

President Trump does clarify that he thinks Michael Dell has not made that donation for Trump to advocate for his products. But given the public comments and deals made with Dell after that donation, I personally can't help but feel it's maybe not just a happy coincidence.

President Trump invested in Dell on February 10, 2026, and Dell's stock price has seen a huge uplift ever since. It would cost you $126 per share in Dell on February 10, and as of the time of writing, it will cost you $415 per share. That's actually a small downturn from when its stock price hit $465 on June 1 this year (according to Google Finance).

Trump: "Go out & buy a Dell! They're great." pic.twitter.com/oPwBSGHiTfMay 9, 2026

That was the highest Dell stock has ever been priced at. And means those buying in February would have tripled their potential investment by now.

The Code of Federal Regulations does outline that employees "may not use their public office for their own private gain; for the endorsement of any product, service, or enterprise (except as otherwise permitted by this part or other applicable law or regulation); or for the private gain of friends, relatives, or persons with whom the employee is affiliated."

It's not clear if Trump is himself bound by such rules, however, and there has certainly been no hint that he could be reprimanded for such a public endorsement.

Other companies that Trump put somewhere between $1 million and $5 million into include Nvidia and Apple, both of which he has talked about favourably this year. Trump also seemingly invested between $50,000 and $100,000 into Intel, and then made three further investments of between $15,001 and $50,000 into Intel this year alone. Intel has also received support from the American government, and Trump has spoken positively about the company, even announcing Intel's recent deal with Apple.

This is all to say it's my opinion that, whether it's the intended effect or not, putting significant amounts of money into public stock, then making government deals with, and talking positively about that company, is bound to have a favourable outcome on the stock you have just bought. That would seem to be especially true if you are the president of the United States.